The semi-regular flare-ups over interpretations (or misinterpretations) of the language in staff-authored posts. The deeply confusing mass tag ban in 2021. The 2019 sale of the site from Verizon to Automattic. The porn-ban user exodus and the ineffectiveness of hastily implemented content filters. A bit of digging revealed the post was likely related to the ban’s precursors: when the Tumblr iOS app suddenly vanished from the App Store with suggestions it was related to “child pornography issues” and when a rash of blogs, many of them explicitly NSFW, were deleted without warning overnight.īut the comments and tags on the post also serve as a rough sort of timeline for the tumultuousness of the platform’s past five years. The adult-content ban, a monumental event in the site’s history that undeniably altered its trajectory, wouldn’t be announced until a few weeks later and implemented a few weeks after that. Off the top of my head, I couldn’t remember exactly why my fellow Tumblr users were predicting the platform’s death in November 2018.
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